Clarity of Purpose

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An inspiring and well-defined purpose magnetically attracts kindred employees, partners, and customers. It is a 360-degree organizational strategy that informs everything you do, say, and create by infusing meaning and direction into your work, communication, and innovations. Your purpose informs your products, services, supply chain, and care for your community.

Discover the Purpose Your Business is Born to Live

Are you in the incubation phase of your business? A startup growing faster than you had planned? An established business that needs a refreshed roadmap?

Now is the time to ground your vision and strategy in a unifying purpose.

Your company’s purpose is rooted in your people, culture, service, products, and more. We guide you through a discovery process to reveal what is true, meaningful, and inspiring for your internal and external audiences.

We guide. We listen. We go deep. We creatively mirror back the magic we see in you and codify that in a Purpose & Vision Touchstone. This is your compass for activating and navigating your purpose with authenticity and meaningful impact.

360º Purpose Strategy

Purpose Defined: Pursuing what brings you & your team most alive, while enriching the web of life.

The Purpose Journey

  • We start by uncovering your true genius, encompassing everything that defines your organization – your people, aspirations, talents, history, capabilities, products, values, unique powers, and hard-earned wisdom.

    This sets the foundation for defining the authentic purpose of your business—the one you are uniquely designed to embody.

    • Audit of company history, role in the community, founder’s vision, and more.

    • Interview stakeholders.

    • Explore personal purpose and values of the leadership team.

    • Establish decision making criteria & guardrails starting with the Purposeful Prosperity framework.

    • Define your core superpowers.

  • In this phase of work, we distill, synthesize, make meaning, and create your purpose touchstone, an inspiring guidebook and compass reflecting all dimensions of your purpose.

  • Once you've defined your purpose, we guide you through bespoke activities to activate it. Our workshops provide a space to ideate, socialize, and bring your purpose to life within and beyond your organization.